As part of our collaboration with Gerber, we contributed to defining the visual identity of their new subscription box service launch. Our task involved crafting two distinct and cohesive brand identities, one for Gerber Flavor and another for Gerber Organics, that reflected the unique value propositions and brand positioning of each product line. Our efforts were focused on ensuring that the resulting designs resonated strongly with the target audience and effectively achieved the client's business objectives for the launch.